Course curriculum

  • 1

    Welcome and Introduction

    • Hello and welcome

    • How to use this course

    • Introduction

    • Curriculum Contents.pdf

    • Download Workbook Cover

    • Download: Glossary of Terms

  • 2

    Module 1 Concept and why?

    • Module 1 Introduction

    • Module 1 Lesson 1 Why do you want to open a shop?

    • Download: Why do you want to start your own business? worksheet

    • Download: Plucke Process

    • Module 1 Lesson 2 Concept

    • Download: Defining your concept worksheet

    • Module 1 Lesson 3 USP

    • Download: Testing your USP worksheet

    • Module 1 Lesson 4: Market Research

    • Download: Market Research Template

    • Download: SWOT Analysis Worksheet

    • Module 1 Lesson 5 Warehouse/Storage Facilities

    • Module 1 Lesson 6 Lease Process

    • Download: Lease Process Checklist

    • Download: Top Tips For Negotiating

    • Module 1 Summary

  • 3

    Module 2 Finance and Legalities

    • Module 2 Introduction

    • Module 2 Lesson 1 Finance

    • Module 2 Lesson 2 Business Plan

    • Download: Business Plan Template

    • Module 2 Lesson 3 Company Structure

    • Download: Company Structure Reference Guide

    • Module 2 Lesson 4 Accountant

    • Module 2 Lesson 5 References

    • Download: Supplier References Template

    • Module 2 Lesson 6 Book-keeping

    • Module 2 Lesson 7 VAT

    • Module 2 Lesson 8 Cardprocessing

    • Module 2 Lesson 9 Utilities

    • Download: Utilities Template

    • Module 2 Lesson 10 Costings

    • Download: Costings Spreadsheet Sample

    • Module 2 Lesson 11 Health and Safety

    • Download: Health and Safety Policy and Checklist Template

    • Download: Fire Risk Assessment Template

    • Module 2 Summary

  • 4

    Module 3 Setting Up

    • Module 3 Introduction

    • Module 3 Let's get started!

    • Download Weekly Planner Template

    • Module 3 Lesson 1 Business name and domain

    • Module 3 Lesson 2 Logo

    • Module 3 Lesson 3 Branding

    • Module 3 Lesson 4 Building your online shop

    • Download: Building Your Online Shop Reference Guide

    • Module 3 Lesson 5 Photography

    • Download: Photography Reference Guide

    • Module 3 Lesson 6 Postage and Packing

    • Download: Postage and Packing Checklist & Reference Guide

    • Module 3 Lesson 7 Stockroom

    • Download: Floorplan Layout Graph Paper

    • Module 3 Summary

  • 5

    Module 4 Buying Stock

    • Module 4 Introduction

    • Module 4 Lesson 1 Buying & Sourcing Stock

    • Download: Buying & Sourcing Reference Guide

    • Module 4 Lesson 2 Tradeshows

    • Download: Trade Shows Guide

    • Module 4 Lesson 3 Showrooms and Agents

    • Download: Showrooms and Agents Guide

    • Module 4 Lesson 4 Wholesalers

    • Download: Wholesalers Guide

    • Module 4 Lesson 5 Manufacturers

    • Download: Manufacturers Reference Guide

    • Module 4 Lesson 6 Drop-shipping

    • Download: Dropshipping Reference Guide

    • Module 4 Lesson 7 Stock Control

    • Module 4 Lesson 8 EPOS Systems

    • Download: EPOS Sales & Budget Status Report Sample

    • Module 4 Lesson 9 Discount Sales

    • Download: Top Tips for Running A Discount Sale

    • Module 4 Summary

  • 6

    Module 5 Staffing

    • Module 5 Introduction

    • Module 5 Lesson 1 Staffing Overview

    • Download: Job Description Online Sales Assistant Template

    • Download: Sample Employment Contract

    • Module 5 Lesson 2 Onboarding Employees

    • Download: Onboarding Employee Checklist

    • Module 5 Lesson 3 Internal Systems

    • Module 5 Lesson 4 Staff Development

    • Download: Staff Appraisal Form

    • Module 5 Summary

  • 7

    Module 6 CX Customer Experience

    • Module 6 Introduction

    • Module 6 Lesson 1 Customer Touchpoints

    • Download: Customer Touchpoints Tool

    • Module 6 Lesson 2 Merchandising

    • Download: Website Merchandising Seasonal Event Calendar Checklist

    • Module 6 Lesson 3 Giftwrapping

    • Module 6 Lesson 4 CRM (Customer Relationship Management)

    • Download: CRM Guide

    • Module 6 Lesson 5 Customer Services

    • Module 6 Lesson 6 Returns

    • Download: Returns Policy Reference Guide

    • Module 6 Lesson 7 Recommendations and Reviews

    • Module 6 Summary

  • 8

    Module 7 Get Ready to Launch

    • Module 7 Introduction

    • Module 7 Lesson 1 Marketing Basics

    • Download: Marketing Plan Template

    • Module 7 Lesson 2 PR

    • Download: Top Tips for Writing a Press Release

    • Module 7 Lesson 3 Networking

    • Download: Networking Guide

    • Module 7 Lesson 4 Partnerships and Affiliates

    • Download: Partners and Affiliates Guide

    • Module 7 Lesson 5 Launch Plan

    • Download: Launch Outline Plan Template

    • Download: Plucke Process Reminder

    • Module 7 Summary

    • Feedback